More Insights

The Dress: A Case Study of Flash Crowds and Invalid Traffic

A Digital Update, By the Numbers

Mobile commerce growth 'on fire'

Mobile commerce growth 'on fire': new Comscore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter.

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Moms' Online Mobile Behavior

Lights, Sirens, Action!

An investigation into police-themed movies & TV everywhere

Memorable Mom in Movies & TV Everywhere

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

How Walmart & Target are winning mobile

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni