More Insights

Getting Smart: U.S. Smartphone Population Reaches 110 Million Consumers

Smartphones are changing how, when, where and even why consumers connect to digital content, drastically altering the digital landscape in just a few short years.

What's Driving DTC Ad Effectiveness in 2012?

A comprehensive analysis of more than 200 DTC campaigns tested by Comscore, showing a monumental shift in the drivers of effective DTC advertising over the last three years.