#RIPGRPs: Evolving the Metrics That Move Us Forward
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Food delivery growth driving more consumers to use digital payment methods
Comscore Emerging Digital Payments Survey data reveals the rise in food delivery use has resulted in more U.S. consumers using digital payments to order food (+14% points in Q2 vs Q3 2019).
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The Clear, but Disparate Impact of Covid-19
In Comscore’s latest State of Automotive survey, Comscore surveyed respondents who had plans to buy or lease a new or used vehicle (‘intenders’) to understand how COVID-19 has changed the automotive s...
Release the Snyder Cut with Sean O’Connell
The Wide Shot with Ryan Faughnder
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
Eric Tabak’s True Hollywood Story
A Window of Opportunity for Film with Shawn Robbins
What happens to ad targeting if user tracking goes away?
The State of Theatrical Releases with Universal Pictures’ Jim Orr
Creating Inclusive Cinema with Claudia Puig
Top 10 Movie Franchises with Sarah Whitten (Part 2)
Top 10 Movie Franchises with Sarah Whitten (Part 1)
The State of Social 2020 Fact Pack