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Local TV Burning Issues: Impact of Changes in Measurement Methodologies

Contextual Targeting for Advertising on Connected TV

Data-Driven Means Data-Cleaning

The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly.

Linear TV is Going Addressable & National

Keeping it real. The social media Summit by Shareablee

State of Gaming - Key Insights from Comscore's Gaming Report

Attended the esports panel, but still curious to learn more about the new devices, platforms, behaviors and advertising opportunities coming up in the gaming industry?

Digital Commerce Outlook: What Does $133 Billion in Holiday Spending Mean f...

Let’s Go to the Movies: Analyzing the Box Office Draw for Best Picture Nomi...

Comscore Measurement in a Cookieless World

After an Incredible Ride, What's Down the Road for Auto?

The Smart Speaker Frenzy and Why It’s Happening

Back to the Future: Flashbacks from CES 2020

Why Brands, Media Companies, Publishers and Agencies Need More Insights Tha...

The Emerging Electric Vehicle

Smart Buzz: A UK and US comparison of the CES halo effect on consumer elect...

3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct t...

The (Almost) $8 Billion Day: Cyber Monday Sets Another Digital Commerce Rec...

Reaching Audiences on Connected TV