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New study finds nearly all consumers who interacted with IAB's Mobile Risin...

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bol...

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of Comscore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.”