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The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were eva...

Media Metrix 360: Unified Digital Measurement for Asia-Pacific

During this session, Pat Pellegrini, (VP of International Research) and Kalyan Lanka (Senior Product Manager) provide details about the Unified Digital Measurement approach, explain its benefits, and...