More Insights

Ad Metrix: Adding Value to Your Business in 2010

Already available in the U.K. and soon to be released in France and Germany, Comscore Ad Metrix is the only service of its kind to provide advertisers and publishers with comprehensive insights into a...

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is...