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Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Medi...

Beyond SEM: Extending the Impact of Search Data for Strategic Business Deci...

Comscore Wins 2009 Chicago Innovation Award

Last night Comscore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new produc...

Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?

Travel Ad Network Conference 2009 Presentation

Introducing Comscore Game Metrix

Comscore Game Metrix blends the power of the world's largest digital panel audience with a comprehensive survey of gamer behaviors online and offline. With Comscore Game Metrix you can focus on your t...

Game On! Online Sport Content Grows Around the Globe

Wharton’s Future of Advertising Project

The Dawn of Hybrid Audience Measurement

Comscore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!

Proposal for a New Person-Centric Measure

Sports is an International Online Phenomenon

My Hour with Jennifer Lindsay on The A-List

The State of Online Media, Marketing and Advertising by the Numbers

A Recession is a Terrible Thing to Waste

Should We Really be Optimizing for Clicks?

The Revenge of Neglected Brands

The Click Remains Irrelevant: 'Natural Born Clickers′ Return