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Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevit...

Growing Big Game Audiences in 2024

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Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip...

Golden Globes, Oscars and More: Reaching your Audience

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...

Top 23 Insights of 2023

Football Sees Another Week of Success in Albany-Schenectady, NY

Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN

Football Coverage Shines on Broadcast & Cable in Sacramento, CA

A Sports Filled Week in San Antonio, TX

Reach, Frequency and Beyond. Insights from Comscore and YouTube.

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

A Big Week for Sunday Night Football in Salt Lake City, UT

Unlock the Power of Co-Viewing on Roku

Football Coverage Shines in Charlotte, NC