2025 State of Programmatic Report
Seeing Around Corners with Dea Lawrence
Spotlight on Social Media
IAB State of Data Town Hall: Measurement
IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified datase...
Consumers are Embracing “Buy Now, Pay Later” Providers
The Outlook For Theaters And Streaming Services
Comscore and the Role of Privacy: Context and History of Online Measurement
The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much...
Comscore's Work on Online Measurement in a Privacy-Forward Future
Best opening weekend box office haul for "F9" since 2019's "Star Wars"
The Importance of Purpose Fact Pack
You Can't Cancel Culture with Kimberly Paige
App Tracking Transparency and the Future of App Measurement
LGBTQ-Themed Programming Attracts Viewers Across Key Segments
The Importance of "Democratizing Data" with Todd Haskell
Making Joy Easy During the COVID-19 Pandemic with Julie Roehm
Targeting Gen Z
Gender Positivity: SeeHer
What’s your cookie-free targeting strategy?
Data Transfers and Standard Contractual Clauses Update