#RIPGRPs: Evolving the Metrics That Move Us Forward
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers sho...
Pioneering the Next Frontier in Programmatic
State of Retail
How local agencies and stations use advanced audiences to drive impact
Is TV dead? No… It's simply advanced
Why scale is crucial for reliable local market measurement
Oracle Data Cloud Names Comscore to Premier Data Provider Program
Comscore offers new audience targeting to solve for programmatic TV challen...
Taking Your TV Campaign the Extra OTT Mile
The Future of CTV Advertising Panel
Unlocking the Power of Location Data for Publishers
Delivering Impact: Advancing this Year’s Upfronts
Reaching the Elusive OTT Consumer
How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...
How Granular Data Improves Cross-Platform Targeting
Advanced TV Targeting Early In A Mega Trend