AI Intelligence Report
Make the Most of Fall Premiere Season
Brand activism: do consumers care?
Stereotypes in Advertising: A help or a hindrance
This blog series will provide a few highlights regarding each myth, starting with the impact of stereotypes in advertising. Read the full report for more details.
Pioneering the Next Frontier in Programmatic
Measuring and Optimizing Programmatic KPIs
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Balancing Contextual and Audience Targeting
Activating Comscore Segments for Improved ROI
State of Retail
How local agencies and stations use advanced audiences to drive impact
Is TV dead? No… It's simply advanced
Why scale is crucial for reliable local market measurement
Oracle Data Cloud Names Comscore to Premier Data Provider Program
Comscore offers new audience targeting to solve for programmatic TV challen...
Taking Your TV Campaign the Extra OTT Mile
The Future of CTV Advertising Panel
Unlocking the Power of Location Data for Publishers
Delivering Impact: Advancing this Year’s Upfronts