More Insights

Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...

In this presentation, Comscore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize...

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digita...