Audience Recommendations for Every Vertical
Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...
Balancing Contextual and Audience Targeting
Is TV dead? No… It's simply advanced
Oracle Data Cloud Names Comscore to Premier Data Provider Program
As you may have seen, Oracle Data Cloud recently unveiled a new Premier Data Provider program, which is designed to make it easier for media buyers to identify and activate high-quality, relevant and...
Comscore offers new audience targeting to solve for programmatic TV challen...
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
Taking Your TV Campaign the Extra OTT Mile
Ad Targeting in the Age of Privacy
What’s Old is New Again: The Renaissance of Contextual Targeting
Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem
How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...
How Granular Data Improves Cross-Platform Targeting
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
A New Model For Cross-Platform Measurement
An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel