Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Representation in media: Taking a cue from #BillionGirlSummer
Pre-Season Football Continues Success in Phoenix, AZ
Quick Guide to the 2023 FIFA Women’s World Cup
Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around...
Washington, D.C. Welcomes Back Pre-Season Football
MLB Baseball Tops NFL Pre-Season in Philadelphia, PA
Women’s World Cup Tops Rankings in Seattle, WA
The FIFA Women’s World Cup match on KCPQ (FOX) between the United States and Netherlands took the number one position amongst broadcast series this week, with the telecast earning an average live hous...
Young Women Emerge as Fastest-Growing Sports Audience
Local News Engages Audiences in St. Louis, MO
MLB All-Star Weekend Shines in San Francisco - San Jose, CA
Barbenheimer and Redefining Movie Marketing Strategies
Transforming Consumer Validation Into Campaign Success
Wimbledon 2023: Alcaraz wins to usher in a new era with social media a key...
NASCAR and Local News Drive Chicago, IL Viewing
It’s All About MLB Baseball in Cleveland, OH
The Prime Day Effect
U.S. Open Outpaces the NBA Finals in Tampa-St. Petersburg, FL
NBA Finals Drive Ratings in Dallas-Ft. Worth, TX