Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
Comscore Q1 2016 Advertising Benchmarks
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
The top online display advertisers deliver hundreds of billions of impressions every year. Unfortunately, more than half of the ad impressions served – 52 percent – never have the chance to make an im...
The Value of a Digital Ad
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Warc Webinar: 5 Digital Marketing Lessons from Comscore
This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed s...
Digital advertising may be top media category in 2016: Report
What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape
Invalid Traffic: Why it Matters and Why You Should Care
Viewability: Why It Still Doesn’t Add Up & What You Should Do About It
Non-Human Traffic: Why It Matters and Why You Should Care
The Vital Role Media Buyers Play in Fighting Ad Fraud
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Measurement of Fraudulent Traffic Must be Stricter
The Dress: A Case Study of Flash Crowds and Invalid Traffic
Measurement Proves the Effectiveness of Mobile Advertising
ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...