With an integrated, unduplicated view of consumers, you can effectively activate cross-platform audiences leveraging an unmatched cross-platform dataset, Comscore Activation helps you improve audience delivery using demographics and cross-platform behaviors.
Single View of Consumer
- Drive marketing resonance and improve audience delivery by targeting consumers based on trusted demographic segmentation.
- Strategically amplify campaign exposure across platforms by leveraging TV and OTT consumption insights.
- Leverage privacy-focused segments to reach audiences on CTV.
- Reach competitor audiences to improve share of voice.
- Reach elusive audiences like gamers and cord-cutters.
- Improve campaign delivery to surpass in-target guarantees, reducing waste and the need for make-goods.
- Earn premiums for packages built on advanced audiences.
- Offer quality cross-platform segments by upselling advertisers beyond TV purchases to digital.
- Reach elusive segments — like OTT viewers or small demographic targets — by extending ad packages beyond TV.
- Leverage digital to promote future TV content based on past content consumption.