#RIPGRPs: Evolving the Metrics That Move Us Forward
CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
Comscore Ad Metrix® provides comprehensive person-level insight into the online advertising landscape, including social, to reveal powerful strategic and competitive intelligence.
Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.