Optimize in-flight to ensure ads leverage impact
With best-in-class validation technology, Comscore Viewability provides you real-time performance data so you can optimize campaign viewability in-flight to achieve greater advertising success. It also enables you to use clean, trusted delivery data in your effectiveness analyses to capture the undiluted impact of your advertising strategies.
Trusted Viewability Technology
Reflects Invalid Traffic Removal
Broadly Accessible
Key Benefits
- Optimize campaigns in-flight with real-time delivery data to ensure ads have the opportunity to be seen.
- Improve accuracy of ROI calculations by integrating clean, trusted viewable impression data into Marketing Mix Models.
- Shift campaign dollars to top-performing publishers for your campaigns.
- Prove the efficacy of strategic decisions to improve viewability performance, and ultimately lower eCPMs, over time.
- Demonstrate greater ROI by basing effectiveness calculations on a viewable impression baseline.
- Reallocate media budget to high-performing publishers to achieve cost savings for clients.
- Capitalize on monetization opportunities by charging premiums for high-quality, viewable inventory.
- Hit client viewability thresholds by optimizing campaign performance in-flight.
- Benchmark and improve inventory performance over time leveraging historical viewability data across your sites.
Meet the Experts
Prasad Joglekar
Senior Vice President, General Manager, Television and Cross Platform ProductsPrasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.
Melinda Gladnick
Product Manager, VCE & CCRMelinda Gladnick serves as Product Manager of Validated Campaign Essentials & Comscore Campaign Ratings. In this role she leads product teams in strategy definition and development, guiding comprehensive product vision, planning design, usability, and quality of releases.