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Measuring Video Consumption

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
62% - ights/Videos/Presentation/Measuring-Video-Consumption

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
68% - ights/Videos/Presentation/The-Future-of-OTT-Panel

Fireside chat with Variety's Chief Operating and Marketing Officer, Dea Lawrence.

With a deep digital skills set, Dea Lawrence has increased Variety's focus on video and digital growth including creating the Variety Streaming Room at the start of the pandemic. In a fireside chat with Comscore CMO Tania Yuki, Dea shares insights into...
62% - ights/Videos/Presentation/Fireside-chat-with-Variety-s-Chief-Operating-and-Marketing-Officer-Dea-Lawrence

Chill Work vs. Hustle Culture

Rand Fishkin, author of “Lost and Founder” delivered the keynote at INTERACT.
41% - ights/Videos/Presentation/Chill-Work-vs.-Hustle-Culture

Memorial Day Weekend Box Office Wrap Up

Paramount's release of "Top Gun: Maverick" made Memorial Weekend Box Office History as Tom Cruise takes flight in his first $100M domestic opener and Comscore Senior Media Analyst Paul Dergarabedian is here to break it all down in this box office overview.
55% - ights/Videos/Box-Office-Bites/Memorial-Day-Weekend-Box-Office-Wrap-Up

Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit

Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products. In this keynote conversation, CEO Bill Livek will talk about how Comscore's audience-based measurement...
52% - ights/Videos/Interview/Bill-Livek-s-keynote-conversation-at-the-2021-TV-Data-and-Measurement-Summit

Movie theaters hope Memorial Day weekend kicks off return of the big screen

Movie theaters are back in business and hoping for their first blockbuster weekend in more than a year. Summer earnings in 2020 were down 96 percent from the year before, but easing restrictions have Hollywood insiders hopeful that the industry will bounce...
100% - ights/Videos/Interview/Movie-theaters-hope-Memorial-Day-weekend-kicks-off-return-of-the-big-screen

Brand Innovators' TV & Cross-Screen Measurement

As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.
41% - ights/Videos/Interview/Brand-Innovators-TV-Cross-Screen-Measurement

Celebrating Data Privacy Day


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Workout Videos are Fast Growing Genre

Rachel Gantz, GM of Activation Solutions at Comscore, discusses online consumer trends during the Coronavirus pandemic.
53% - ights/Videos/Interview/Workout-Videos-are-Fast-Growing-Genre