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IAB State of Data Town Hall: Measurement
IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset. Industry experts, including Comscore's Chief Research...
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ights/Videos/Interview/IAB-State-of-Data-Town-Hall-Measurement
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
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ights/Videos/Interview/How-MVPDs-Will-Extend-Addressable-Ads-Nationwide-Comcast-s-Larry-Allen
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
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ights/Videos/Presentation/How-do-you-evaluate-quality-delivery
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider...
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fts/Case-StudiesX/Selecting-Segments-Amid-Programmatic-Clutter
Could it be a record year at the box office?
Comscore's box office guru Paul Dergarabedian joined Peter Bowes and Rhod Sharp on BBC Radio 5 for a great conversation about the 2019 box office summer.
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ights/Videos/Interview/Could-it-be-a-record-year-at-the-box-office
Ad Week 2016: Is precision targeting delivering on its promise?
Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
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ights/Videos/Presentation/Is-precision-targeting-delivering-on-its-promise
Ad Week 2016: What’s needed to make data truly actionable?
There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
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ights/Videos/Presentation/What-s-needed-to-make-data-truly-actionable
Ad Week 2016: What are the metrics that matter?
Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
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ights/Videos/Presentation/What-are-the-metrics-that-matter
Why Marketers Need to Know About Advanced Currencies
Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.
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ights/Videos/Interview/Why-Marketers-Need-to-Know-About-Advanced-Currencies
Comscore Taps Purchase Data To Help Measure Ad Impact
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
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ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact
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