Search for "qu" returned 62 matches

Social in a Digital Minute

Social in a Digital Minute
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E-commerce spending surpassed $100 billion in Q2

E-commerce spending surpassed $100 billion in Q2
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Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
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Disney Dukes It Out At Box Office And Boardroom

Disney Dukes It Out At Box Office And Boardroom
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Hulu Hopes comScore Campaign Ratings Quantify Shared Viewing


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The Future of Addressable TV

Comscore's Scott Worthem, SVP Strategic Partnerships, recently sat down with Beet.TV to discuss the future of addressable advertising.
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Is TV dead? No… It's simply advanced

There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery method, such as Advanced TV, in order to effectively reach their target audiences.
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Mobile commerce growth 'on fire'

New comScore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter. Gian Fulgoni, Executive Chairman & Co-Founder of ComScore Inc, discusses e-commerce dollars, mobile growth and digital ad spending.
100% - ights/Videos/Interview/Mobile-commerce-growth-on-fire

How Walmart & Target are winning mobile

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile...
100% - ights/Videos/Interview/How-Walmart-and-Target-are-winning-mobile

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
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