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Fresh Perspectives in Measurement Innovation

Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed.
100% - ights/Videos/Interview/Fresh-Perspectives-in-Measurement-Innovation

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
100% - ights/Videos/Presentation/The-Future-of-OTT-Panel

See Comscore Total Digital in Action

Comscore Total Digital brings you complete digital intelligence across web, mobile and social with one intuitive, always-on interface. Revolutionize the way you work with accessible insights delivered through seamless reporting.
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Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
99% - ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030

Elevating Measurement: Delivering on a Cross-Platform Promise

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
99% - ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise

Inside the race to create a better cross-channel currency for CTV

Comscore is so excited to have participated at The Drum Digital Transformation Festival! Comscore’s Tania Yuki joined industry leaders from Finecast, Roku Inc., and FreeWheel to discuss the best new theories to create a better a cross-channel currency...
99% - ights/Videos/Interview/Inside-the-race-to-create-a-better-cross-channel-currency-for-CTV

Fireside Chat About Consumer Advocacy

Though he feels he “tripped” into his calling, Steven's passion for active purpose and what he calls an anthropological approach to marketing have been common threads throughout his career. In this fireside chat with seasoned partnerships and revenue...
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Building for the Future of Measurement, Today

Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape,...
99% - ights/Videos/Interview/Building-for-the-Future-of-Measurement-Today

Managing the Transition to a Multi-Currency Market

What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How...
99% - ights/Videos/Interview/Managing-the-Transition-to-a-Multi-Currency-Market

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?

Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will...
99% - ights/Videos/Interview/How-Does-the-Industry-Prepare-for-an-Evolving-Currency-and-a-Multi-Currency-Marketplace