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Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the...
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Healthcare gov Traffic is Up Slightly But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th.
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Trump s Engagement Up But Not Compared to AOC

According to Shareablee, another media analytics firm, Trump’s engagement has increased this year, as compared to 2018, by a healthy 31 percent. But engagement with Ocasio-Cortez's posts has jumped nearly 20,000 percent, with Harris seeing a 258 percent...
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Mobile is Eating Bricks and Mortar

My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it...
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Streaming Service In-Home Usage Shifts During Summer 2020

Last month, Comscore presented its annual State of OTT webinar, which highlighted a massive surge with in-home device usage since the coronavirus pandemic took hold. Comscore also showcased in a recent blog how the actual volume of data consumed in consumer...
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Cyber Monday Becomes First Ever 1 Billion Shopping Day on Mobile

For the first time ever this holiday season, $1 billion was spent in a single day on mobile devices alone. Cyber Monday was the day to achieve this feat, as it turned out to once again be the biggest online shopping day of all-time for the seventh straight...
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As US Economy Begins to Reopen Digital Consumption Remains High

As states take steps toward reopening and Americans begin resuming some normal activities, new data from Comscore show that digital consumption is still well higher than it was pre-coronavirus. While digital consumption peaked in late April and has slowly...
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Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups

Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising,...
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In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in Behavior

One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offices closed, leaving families scrambling to create at...
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Mobile Pushes 2016 Online Holiday Spending Above 80 Billion

The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with comScore’s early season prediction of 16-19 percent growth. While...
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