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Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
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Radiohead Freeloaders Abound, But Does the Business Model Work?

There’s been a lot of recent media buzz about Radiohead’s decision to sell their new album “In Rainbows” directly through their website on a “pay what you want” basis and what it would mean for the record industry if this new model were to prove effective....
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comScore Radiohead Study Becomes Foundation of Harvard Business School Case Study

Many of the readers of this blog will probably remember comScore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this study precipitated a lively debate in the blogosphere...
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20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
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What does the Louis CK Experiment Mean for the Future of Digital Content Distribution?

Ever since leading comedian Louis CK announced the release of his new stand-up comedy special for $5 over his website louisck.net, the media has been abuzz about the potential for this sort of digital distribution model to be successful and shift the...
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Which Social Networks Have the Most Engaged Audience

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading...
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Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and...
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For those of you wondering about comScore's Radiohead study…

Radiohead released a statement today calling into question the validity of our recent report. Since we released our report on Monday, November 5, there has been a great deal of media coverage, and while much of the reporting has been excellent, there...
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El Estado de Social Media en México

Due to the increasing popularity of social media sites worldwide, we explored the “State of Social Media in Mexico” and uncovered some interesting data that places Mexico in a leadership position in this category worldwide.
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Instagram for Video: Searching for the Next Big Thing

Facebook’s IPO last month was a major milestone event for the social media industry and while there may be ups and downs on the stock price, its rising tide has the ancillary benefit of lifting all other boats in the social media space.
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