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Queen Elizabeth s IG Post Outpaced by Follow-Up Video

The Queen has some serious Instagram mojo. Her first post - at age 92 - landed yesterday, and took off like a rocket. May only be a matter of time before she launches her own IG account. (She used The Royal Family’s account to make the post, which showed...
100% - ights/Blog/Queen-Elizabeth-s-IG-Post-Outpaced-by-Follow-Up-Video

Where is Webvan when you need them?

Internet veterans will recall Webvan, the failed online attempt to offer home delivery of groceries. Before folding in July 2001, Webvan burned through about $1 billion in capital.
100% - ights/Blog/Where-is-Webvan-when-you-need-them

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
100% - ights/Blog/The-State-of-Mobile-News-Audiences-in-3-Charts

Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
100% - ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises

Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
99% - ights/Blog/Part-2-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en $country.
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comScore and 1871 Announce Partnership to Help Accelerate Chicago Area Startups

As a veteran of the Chicago tech entrepreneurship scene, I am delighted to announce today a new comScore initiative aimed at helping accelerate the growth of Chicago startup companies. comScore is partnering with 1871, a 50,000-square-foot collaborative...
99% - ights/Blog/comScore-and-1871-Announce-Partnership-to-Help-Accelerate-Chicago-Area-Startups

2021 a new dawn; but is it day zero, or can we look back too?

The past 12 months have transformed travel habits. Here's how a multi-year trend analysis can help assess where we are now, and where things might end up.
99% - ights/Blog/2021-a-new-dawn-but-is-it-day-zero-or-can-we-look-back-too

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”?
99% - ights/Blog/From-Goat-to-Hero-The-Saga-of-the-IAB-Summit

Theres a 20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts.
99% - ights/Blog/Theres-a-20-Billion-Pot-of-Gold-at-the-End-of-the-Mobile-Advertising-Rainbow