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Local Market Definitions

Comscore Markets™ provides 210 local market definitions and universe estimates created using Comscore proprietary methodology.
100% - ducts/Television/Local-Market-Definitions

Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
95% - ivation-Segments

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
86% - ducts/Digital/Total-Digital

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
86% - ducts/Social/Total-Digital

The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
84% - fts/The-Score-by-Comscore

Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
82% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
79% - ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution

Streaming Insights

Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
73% - ducts/CTV/Streaming-Insights

TV Audience Optimization

Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
68% - ducts/Television/TV-Audience-Optimization

Cross-Platform Measurement Integration Partners

Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
63% - ducts/Advertising/Cross-Platform-Measurement-Integration-Partners