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Local Market Definitions

Comscore Markets™ provides 210 local market definitions and universe estimates created using Comscore proprietary methodology.
100% - ducts/Television/Local-Market-Definitions

Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
91% - ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution

Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
91% - ivation-Segments

The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
90% - fts/The-Score-by-Comscore

Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
78% - ducts/Advertising/Comscore-Campaign-Ratings

Streaming Insights

Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
77% - ducts/CTV/Streaming-Insights

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
73% - ducts/Advertising/Market-Level-Campaign-Measurement

Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
71% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

Theater Management System

Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
68% - ducts/Movies/Theater-Management-System

Cross-Platform Measurement Integration Partners

Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
66% - ducts/Advertising/Cross-Platform-Measurement-Integration-Partners