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Keeping Brands out of Bad Company
While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not only detracts from the brand message but can also have...
100% -
ights/Presentations-and-Whitepapers/2017/Keeping-Brands-out-of-Bad-Company
Marketing to the Multi-Platform Majority
In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. This white paper will provide companies with...
79% -
ights/Presentations-and-Whitepapers/2013/Marketing-to-the-MultiPlatform-Majority
2015 Brazil Digital Future in Focus
More than ever, the behavior of Brazilian Internet users is being modified not only in terms of content consumption, but also in the way they access the Internet, becoming multi-platform consumers. New devices are helping to build a new digital era, which...
77% -
ights/Presentations-and-Whitepapers/2015/2015-Brazil-Digital-Future-in-Focus
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success.
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ights/Presentations-and-Whitepapers/2016/Fail-Early-and-Fail-Often-What-Data-Reveals-about-Social-Success-in-2016
The Value of Trust in Programmatic
Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards verified impressions,...
77% -
ights/Presentations-and-Whitepapers/2016/The-Value-of-Trust-in-Programmatic
Putting Trust Back into Programmatic
Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards verified impressions,...
77% -
ights/Presentations-and-Whitepapers/2015/Putting-Trust-Back-into-Programmatic
Marketing Lessons in the New Era in India
Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance,...
76% -
ights/Presentations-and-Whitepapers/2017/Marketing-Lessons-in-the-New-Era-in-India
提升数字广告中的信任和透明度
Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
75% -
ights/Presentations-and-Whitepapers/2017/Bringing-Increased-Trust-and-Transparency-to-Digital-Advertising
Legal Strategy Webinar
With comScore's local television and advanced demographics information, you can easily target viewers seeking legal counsel and improve your media ROI.
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ights/Presentations-and-Whitepapers/2016/Legal-Strategy-Webinar
The Evolution of Digital Advertising: From Direct Response to Branding
comScore Chairman and Co-Founder Gian Fulgoni uses comScore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel.
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ights/Presentations-and-Whitepapers/2013/The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding
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