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iOS App Users Skew Younger than Android Counterparts

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under...
0% - ights/Infographics/iOS-App-Users-Skew-Younger-than-Android-Counterparts

comScore 2014 Digital Future in Focus Reports for Chile and Mexico Now Available for Download

comScore, Inc. released the 2014 Digital Future in Focus reports for Chile and Mexico. The reports, available to the public as a complimentary download, highlight the major shifts in digital consumer behavior over the past year across various online sectors...
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Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies
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Chile Digital Future in Focus 2014

The “2014 Chile Digital Future in Focus” report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including social media, news/information, government and sports.
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The U.S. Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s...
0% - ights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

2014 Mexico Digital Future in Focus

This report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including social media, education, government, travel and sports.
0% - ights/Presentations-and-Whitepapers/2014/2014-Mexico-Digital-Future-in-Focus

Q2 M-Commerce Explodes to 47 YY Gain What it Means for the Growth of Mobile

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several...
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comScore Media Metrix Ranks Top 50 US Desktop Web Properties for July 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for July 2014 based on data from the comScore Media Metrix® service. Google Sites ranked...
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comScore Releases July 2014 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 67.4 percent of search queries...
0% - ights/Rankings/comScore-Releases-July-2014-US-Search-Engine-Rankings

Next iPhone Release Has Potential for a Huge Upgrade Cycle

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly excitement around the possibility of Apple’s foray...
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