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Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in...
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What Millennials YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users...
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Platform One Demand-Side Platform MarketOne Leverages comScore validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the...
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The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
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comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

comScore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom
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Part 1 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue,...
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Is LATAM Leading the Way for the Ride Sharing Economy

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions
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Video Blog: Top 3 Insights from the "State of OTT"

Mike Rich, comScore VP, Emerging Products, highlights key takeaways from the "State of OTT", a presentation given in June 2017 that provides in-depth insight on the OTT market – including viewing behavior, device growth, and competition among content...
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TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data

comScore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedish premium publishers. TS will use comScore validated Campaign...
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