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comScore Releases New Global Mobile Report’ Providing Mobile Snapshot Across 14 Markets

– comScore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changing the worldwide digital landscape. The report uses multi-platform...
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Smartphone Users Put Their Most Essential Apps on Home Screen

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?
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How Granular Data Improves Cross-Platform Targeting

SVP Aaron Fetters shares how clients leverage comScore data to find the right audience for their campaign and more intelligently target brand-safe content
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Growing Number of Agencies Continue to Choose comScore as Local TV Currency in 2017

comScore today announced that a growing number of regional and local advertising agencies are continuing to choose comScore for their local TV currency, with 84 regional and local agencies signing new or expanded agreements in 2017 to use comScore’s local...
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Thanksgiving and Black Friday Post Strong E-Commerce Growth Combining for More Than 39 Billion in Desktop Spending

comScore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive...
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comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million US Homes

comScore today announced it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring...
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Why Smart Speakers are Ready for Primetime this Holiday Season

One of the most interesting, and perhaps unexpected, tech product categories to emerge in recent years has been smart speakers (i.e. wireless speakers with integrated voice assistants). When Amazon first made the Echo widely available in 2015, many weren’t...
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comScore offre uno spaccato dei trend del Retail Online

comScore, Inc. today published its online retail report, using multi-platform panel data from five European countries (France, Germany, Italy, Spain, and the UK), to highlight top line trends impacting the retail space, outlining key differences in consumers’...
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Le 10 tendenze nel Retail Online - EU5

In the five EU countries studied, more than one third of consumers now access retail sites through both mobile and desktop devices, underlining findings from our 2017 Global Mobile Report that mobile adoption for retail now almost mirrors desktop.
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