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Advances in comScores vCE Campaign Measurement Service Aim to Increase

comScore today announced key milestones in the advancement of its holistic multi-platform advertising measurement offering, validated Campaign Essentials™ (vCE®). The enhancements include sophisticated fraud prevention, new industry accreditations, expanded...
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comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement

comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...
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Understanding Parents Online

Each month comScore creates a Data Insight presentation on a different topic in digital. In this October 2016 edition, the topic is "Parenthood".
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プログラマティック広告：ブランド指標と配信指標への影響、そして広告主が効果を高めるためにできること

Programmatic adoption has continued to soar across the globe bringing with it numerous potential benefits. With these benefits though, issues of transparency and media quality have come to the forefront as advertisers and their agencies evaluate whether...
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Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report,...
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comScore Appoints Carol DiBattiste as General Counsel Chief Privacy and People Officer

comScore (NASDAQ: SCOR) today announced that Carol DiBattiste will join comScore as General Counsel & Chief Privacy and People Officer on January 23, 2017. A recognized expert in legal, compliance, enterprise risk and change management, Ms. DiBattiste...
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comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display Video Web and Apps

comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™...
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Expectations from Snapchat

Gian Fulgoni, comScore co-founder & CEO, discusses the upcoming Snap Inc. IPO on CNBC. Fulgoni provides insights on Snapchat's reach amongst Millennials and older users, and talks about how the Snapchat app ranks compared to its competitors.
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comScore Introduces Breakthrough Service to Measure Consumer Interaction

comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer behavior across home network-connected devices. Connected...
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European Consumers Want Choices And Convenience When Shopping Online

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE: UPS) today released the UPS Pulse of the Online Shopper™ Europe Study , a report analyzing what online shoppers are looking for in the customer experience – from pre-purchase...
0% - ights/online_shopping/European-Consumers-Want-Choices-And-Convenience-When-Shopping-Online