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El Efecto Influencer: Cómo impactan los influencers en el mundo y en México
En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre México. Además, te compartimos las métricas que marcan el éxito en 2025
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ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Mexico
Explorando el Universo Gaming en Colombia: Marcas Gaming y Estrategias
Comscore, en colaboración con IAB Colombia y con el patrocinio de Adsmovil y Dentsu, presentó los hallazgos de su estudio sobre Gaming Advertising en Colombia y América Latina.
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ights/Presentations-and-Whitepapers/2025/Explorando-el-Universo-Gaming-en-Colombia
Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media
Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
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e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media
The Rise of AI Tools
Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
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ights/Blog/The-Rise-of-AI-Tools
Datos clave de la industria para conectar con el consumidor digital en 2025
El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
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ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025
Cricket Lights Up Mobile Screens
Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
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ights/Blog/Cricket-Lights-Up-Mobile-Screens
Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
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ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting
Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences
Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
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ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences
Dati Comscore l Eurovision Song Contest 2025 sui social media
The 69th edition of the Eurovision Song Contest lit up Basel, Switzerland, where Austria lifted the trophy with “Wasted Love” by JJ. The event didn’t go unnoticed on social media, with related content reaching 25.7 million total actions on the day of...
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ights/Infographics/Fast-Facts-2025-Eurovision-Song-Contest-on-Social-Media
Consumer AI Tool Usage
Consumer AI Tool Usage - Top 5 Entities
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ights/Rankings/Consumer-AI-Tool-Usage
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