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Streaming Services Continue to See Shifts in Viewing Behaviors During the COVID-19 Pandemic

As millions of Americans adjusted to working from home and having to practice distance learning due to the COVID-19 pandemic, new research from Comscore shows engagement with streaming services and year-over-year in-home data usage surged in the beginning...
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The Future of Measurement in a Cookieless World

In an increasingly data privacy-driven world, marketers are being challenged to ensure the success of their advertising campaigns, while respecting consumers' privacy and maintaining their trust. As a result, many companies are now planning to go “cookieless”...
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Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows

In our 2020 Global Mobile Payments Outlook whitepaper, we learned how consumers worldwide continue to shift towards mobile devices, which has been a positive for mobile wallet adoption.
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The coronavirus pandemic and future consumer demand


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Comscore and Gem Shopping Network Announce Agreement for Television Measurement

Comscore and Gem Shopping Network, today announced an agreement for the use of Comscore’s television audience measurement for the growing shopping network.
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Comscore and LiveRamp Partner For Reliable TV Information


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Safeguarding Continuity in EU-U.S. Data Transfers


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Video Metrix® Multi-Platform

Get a complete, unduplicated view of how digital audiences consume video across devices
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Path-to-Purchase Research

Understand the consumer research process leading up to conversion
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Marketing Impact

Make marketing investments and business decisions with confidence through Comscore’s Marketing Analytics & Optimization tools
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