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Global Verified Contextual Private Marketplaces for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising
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How To Solve Identity & Safeguard Privacy

Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.
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Brand Effectiveness

Comscore’s Ad Effectiveness solution is a comprehensive suite of products that provides the flexibility and insights you need to pull ahead in the market.
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How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
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In case we missed you at DMEXCO 2020

Take a look through all the great content we shared at DMEXCO 2020 now
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Online gaming in Italia ed Europa

This week’s snapshot summarises the online gaming media footprint in Europe. We include statistics for France, Germany, Italy, Spain, the UK and EU5 averages for benchmarking purposes.
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Greater Employee Engagement and Satisfaction

A recent employee survey found notably higher levels of employee engagement, which correlates with reduced attrition. The survey is the most recent gauge of employee sentiment since the November 2019 appointment of Bill Livek as CEO.
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Ushering in the Next Generation of TV

Comscore’s Bill Livek and LiveRamp’s Scott Howe discuss how the industry can help usher in the next generation of TV with IAB’s David Cohen.
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Revisited Media Consumption during the Coronavirus Pandemic

We have seen unprecedented activity and intriguing patterns in media consumption throughout the current pandemic. As this global pandemic has changed how consumers connect with news, entertainment and more, our data have begun to reveal what consumer...
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Comscore Finds News Consumption Remains Significantly Higher Than Pre-Pandemic Levels

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, has found that while audience traffic for certain categories are returning to normal, overall news consumption remains higher...
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