The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
On this episode of the "IAB There" webcast, Comscore's Bill Livek and LiveRamp's Scott Howe join the IAB's David Cohen for a discussion on how the industry can help usher in the next generation of TV.
To learn more about IAB There, IAB’s daily talk show covering the hot-button topics of the day, please visit https://www.iab.com/iab-there-podcast/.
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