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Comscore Snapshots: il settore della finanza online in Europa

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
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Comscore Announces New Agreement with Fort Myers Broadcasting Company

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Fort Myers Broadcasting Company with Comscore’s industry-leading local TV measurement currency across...
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Marvel’s ‘Spider-Man’ ‘Obliterated Expectations’ at the Box Office

Paul Dergarabedian, a Comscore senior media analyst, joins Yahoo Finance to discuss how Marvel's 'Spider-Man' movie set a pandemic box office record despite Omicron concerns and the outlook for movie theaters in 2022.
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Movie Theaters Hope Blockbusters Propel Comeback

Paul Dergarabedian, Comscore Senior Media Analyst, joins Steve Patterson on NBC Nightly News to talk about the movie theater comeback!
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Keeping Connected TV Hot

Comcore’s Jess Trainor joined industry leaders from Future US Inc, Vevo, Premion, and Xandr in a panel titled, “Keeping Connected TV Hot” to discuss how advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters,...
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Comscore TV, Local Measurement That Meets Modern Media Consumption

FreeWheel has partnered with Comscore to allow agencies to seamlessly access real-world local TV viewership information with valuable, advanced household-level consumer and demographic behavior data that enables smarter business transactions. In this...
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Prevalent during the height of the pandemic are alternative accommodations continuing to encroach on traditional hotels

With the U.S. government recently lifting its pandemic travel ban and opening its door to international visitors, this holiday season will be filled with travelers reconnecting with loved ones after more than a year and half apart due to the pandemic....
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‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

In this video interview with Beet TV's Robert Andrews, Comscore CEO Bill Livek talks about the launch of Comscore Everywhere, and the company's vision for "a true single-source unified cross-platform measurement solution".
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How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?

Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will...
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Comscore and L2 Inc Launch First of Its Kind Cookie-free Audiences Based on Voter Insights

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of voter data, today announced the launch of innovative cookie-free audiences based on behavioral political data...
0% - ights/Press-Releases/2022/1/Comscore-and-L2-Inc-Launch-First-of-Its-Kind-Cookie-free-Audiences-Based-on-Voter-Insights