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Unlock Additional Insights with Audience Sentiment Metrics


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Embracing the Windy City

Weekly Local TV Snapshot: Week of August 15-21, 2022
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Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
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Houston's Baseball All-Stars and The City Remain Hot

Houston's Baseball All-Stars and The City Remain Hot
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Comscore Snapshot A look at Indians OTT market size

When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now. In India the OTT market has been growing at a steady pace over the years.
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Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
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Football, Baseball & Politics: Philadelphia is in Mid-Season Form

Football, Baseball & Politics: Philadelphia is in Mid-Season Form
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Cinema Spotlight on Brad Pitt!

From "Thelma & Louise" to "Se7en" to "Fight Club," Once Upon A Time In...Hollywood" to "Bullet Train" Comscore's Senior Media Analyst, Paul Dergarabedian looks at the incredible career of Brad Pitt who stars in Bullet Train in theaters today!
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Sports and Politics are All the Buzz in the Bay Area

Sports and Politics are All the Buzz in the Bay Area
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Will Movie Theater Companies Like AMC Survive?

Movie theaters across the U.S. and worldwide have been dealt a massive blow over the past two years. The domestic box office numbers plummeted from 2019’s box office of $11.2 billion to $3.8 billion in 2021. As for AMC Entertainment, the pandemic was...
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