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Digital Consumer Behavior in Mexico

The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.
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75 of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can...
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Mobile la destination de reve pour la categorie Travel en France

French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights...
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Indias Travel Consumers Go Mobile

When it comes to travel, mobile plays an increasingly important role in how digital content is being consumed. In July 2017, 68% of travel category visitors in India accessed content via mobile devices only, and almost two thirds of total digital time...
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At a glance the 5 fastest growing mcommerce apps in the US 

Instant Insights
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Fast Facts: Diwali 2023 on social media

Check out the social engagement throughout Diwali 2023 in this easy-to-digest infographic. See how the festival of lights is celebrated and shared across social media!
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La celebracion del ano de la serpiente en las redes sociales

Lunar New Year festivities began worldwide on January 29, 2025, marking the start of the Year of the Snake - the 6th animal on the Chinese calendar. Here’s a glimpse into how this new lunar year shone on social media.
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ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
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The Consumer Centric Measurement Revolution

Comscore CEO Jon Carpenter shares the critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. Watch his full presentation from AdvertisingWeek NY 2022 below.
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Consumer AI Tool Usage

Consumer AI Tool Usage - Top 5 Entities
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