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CTV - A Modern Reintroduction

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of...
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Indumentaria Calzado y Afines 24 porcentaje de los mexicanos navegan en sitios de la categoría

Al inicio del confinamiento, los niveles de este tipo de compra cayeron como no se había visto desde marzo de 2019, pero subieron durante los dos meses siguientes, hasta alcanzar —durante la Hot Sale de 2020— un nivel por arriba de la misma venta de un...
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Social

Social Media Measurement, Comscore and Shareablee provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
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La preferencia por los medios locales: Las elecciones de Castilla y León

El domingo 13 de febrero de 2022 se celebraron las elecciones a las cortes de Castilla y León. Por primera vez esta Comunidad Autónoma convocó elecciones anticipadas, separándose del régimen común de elecciones autonómicas y por tanto teniendo a partir...
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The Weekend Update - March 25, 2022

Paul Dergarabedian, Senior Media Analyst, breaks down the global box office Top 5 in The Weekend Update, including "Morbius", "Sonic 2", "The Batman", "RRR" and "The Lost City".
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Top Esports Teams on Social: Rankings Now Available on Comscore

Blog post introducing the new esports teams social rankings.
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Ranking de Medios auditados por Comscore en Colombia Enero 2022

Como medidor de audiencias tercero independiente exponemos los rankings de medios digitales desglosado por propiedad y dominio dentro de la auditoría de Comscore en Colombia.
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Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
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Key Moments from the Paralympics on Social Media

From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million social actions across Facebook, Twitter, and Instagram...
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Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
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