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App Tracking Transparency and the Future of App Measurement

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement...
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Investimentos na America Latina

Mucho se está hablando de la nueva revolución tecnológica y económica que trajo el concepto del blockchain en el mundo. No sólo se habla desde el ideal de activos digitales con control descentralizado y libre de intermediaciones, sino también sobre la...
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Targeting Gen Z

Join Shareablee Account Director Grant Johmann for a conversation with Dietrich Zeledon, VP, Analytics at NBCUniversal Telemundo Enterprises and Maia McCann, Director, In The Know, about how brands can authentically connect with Gen Z.
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Gender Positivity: SeeHer

Advertising and media have the power to shape culture, norms, and behavior in the audiences that they reach. It’s incredibly important, then, that brands pay careful attention to the messages they send and the way people are portrayed.
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Online Sports in Europe

This week’s article covers online sports consumption in the EU5 region. We include statistics for France, Germany, Italy, Spain, and the UK. Our snapshot covers sites that offer sporting news, sports magazines, scoreboards, fantasy leagues, and other...
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Data Transfers and Standard Contractual Clauses Update

On 7 June 2021, the European Commission published long awaited modernized standard contractual clauses (“SCCs”) under the General Data Protection Regulation (“GDPR”) for data transfers.
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Target femenino 35 el que cambio todo en digital

Hoy en día estamos totalmente acostumbrados a registrar la afinidad al target femenino en los medios tradicionales en su versión digital, como por ejemplo los sites de noticias. La pregunta es: ¿Siempre ha sido así?
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Comscore Box Office Intelligence Shows 83% of Movie Theaters Are Now Open Worldwide

New data from Comscore shows more than 83% of movie theater locations are now open.
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Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit

Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products. In this keynote conversation, CEO Bill Livek will talk about how Comscore's audience-based measurement...
0% - ights/Videos/Interview/Bill-Livek-s-keynote-conversation-at-the-2021-TV-Data-and-Measurement-Summit

Principales tendencias digitales en Colombia al 1T 2021

2020 fue uno de los años más retadores a nivel mundial, personal, comercial y digitalmente hablando. Tan solo de marzo 2019 a marzo 2020, el tráfico en Colombia de categorías como Películas, Viajes y Apuestas ya habían presentado sus primeras repercusiones...
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