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As US Economy Begins to Reopen Digital Consumption Remains High

As states take steps toward reopening and Americans begin resuming some normal activities, new data from Comscore show that digital consumption is still well higher than it was pre-coronavirus. While digital consumption peaked in late April and has slowly...
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Celebrating Juneteenth and Our Commitment to Change A Message from Comscores CEO BIll Livek

Beginning this year, this Friday, WE as Comscore will observe Juneteenth as a company holiday in the U.S. forever. Designating Juneteenth as a company holiday is a small but important step to acknowledge and celebrate Black freedom, culture, and history.
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Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows

In our 2020 Global Mobile Payments Outlook whitepaper, we learned how consumers worldwide continue to shift towards mobile devices, which has been a positive for mobile wallet adoption.
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Consumers Are Trying New Brands; Time to Double Down on Branded Conte

The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
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COVID-19 and the evolution of online consumer behaviour in India

For consumers in India who have been confined at home since March 24, 2020 due to stay-at-home restrictions, the internet has become their main channel to work, socialise, entertain, and explore the world. So how have online behaviours evolved since the...
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3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
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Analisis Global El Efecto de la Pandemia del Coronavirus en Social Media

Los datos sociales de Asia, Europa y América Latina nos permiten tener una idea clara de cómo impacta la pandemia del COVID-19 en las conversaciones e interacciones sociales del mundo.
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It's Complicated, Our Social Data Relationship Status

Join Jon Lieberman and Ed Hannigan for a talk about the ways companies are evolving their relationship with social data and how Shareablee’s Social Center of Excellence fits into that equation.
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Thinking Beyond the Playbook

As we approach the end of our third month of social distancing and the world begins to attempt its path back to ‘normalcy’, many brands are still struggling with how to do ‘normal’ in this time.
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Comscore and LiveRamp Partner For Reliable TV Information


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