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2 Million More Australians Go Social in 2009

comScore released a study on social networking usage in Australia, which found that more than 70 percent of Internet users in Australia visited a social networking site in June, up 29 percent from the previous year. Facebook continued to show significant...
40% - ights/Press-Releases/2009/8/2-Million-More-Australians-Go-Social-in-2009

Consumers Are Trying New Brands; Time to Double Down on Branded Conte

The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
40% - ights/Blog/Consumers-Are-Trying-New-Brands-Time-to-Double-Down-on-Branded-Conte

The world reacts to the death of Queen Elizabeth II

We take a look at the conversation dominating social media on news of the death of Queen Elizabeth II on September 8.
40% - ights/Blog/The-world-reacts-to-the-death-of-Queen-Elizabeth-II

Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
40% - ducts/Advertising/Comscore-Campaign-Ratings

Majority of Smartphone Owners in Japan are Males under the Age of 35

comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on smartphone users in Japan from its comScore MobiLens service. The report found that males made...
40% - ights/Press-Releases/2011/12/Majority-of-Smartphone-Owners-in-Japan-are-Males-under-the-Age-of-35

comScore Enhances Online Video Measurement to Better Align with TV

I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce...
40% - ights/Blog/comScore-Enhances-Online-Video-Measurement-to-Better-Align-with-TV

Valencia Festival of Media

With comScore chairman and co-founder Gian Fulgoni, and comScore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media.
40% - ights/Blog/Valencia-Festival-of-Media

Final Shopping Weekend before Christmas Sees Growth of 17 Percent

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 49 days of the November – December 2010 holiday season. For the holiday season-to-date, $28.36 billion has been spent...
40% - ights/Press-Releases/2010/12/Final-Shopping-Weekend-before-Christmas-Sees-Growth-of-17-Percent

comScore Reports Top 10 U.K. Ad Networks


40% - ights/Press-Releases/2010/9/comScore-Reports-Top-10-U.K.-Ad-Networks

Impact of Cookie Deletion on Website Audience Measurement in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources...
40% - ights/Press-Releases/2011/5/Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Latin-America