Search for "โครงสร้าง กาพย์ยานี 11" returned 1564 matches

The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
32% - ights/Blog/The-Importance-of-Mobile-and-Multi-Platform-Measurement-in-India

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
32% - ights/Blog/What-Behavioral-Data-Tells-Us-About-the-OTT-Viewing-Habits-of-Cord-Cutters

comScore to Present at ARF Audience Measurement 2017

comScore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference.
55% - ights/Press-Releases/2017/6/comScore-to-Present-at-ARF-Audience-Measurement-2017

Apparel Spending Shifting to Online Channels Faster than Total Retail Dollars

Brick-and-mortar retail stores are closing at their fastest pace in years, and it’s apparel companies that are bearing the brunt of this fallout. Despite a healthy economy and consumer sentiment more positive than at any time since the recession, several...
32% - ights/Blog/Apparel-Spending-Shifting-to-Online-Channels-Faster-than-Total-Retail-Dollars

State of the U.S. Online Retail Economy in Q1 2017

In this presentation, comScore SVP of Marketing & Insights Andrew Lipsman examines the latest online retail trends and their impact on retailers going forward.
52% - ights/Presentations-and-Whitepapers/2017/State-of-the-US-Online-Retail-Economy-in-Q1-2017

comScore Introduces Breakthrough Service to Measure Over-The-Top (OTT) Content Viewing on TV Screens

comScore today announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based on the company’s proprietary Total Home Panel – a breakthrough...
32% - ights/Press-Releases/2017/5/comScore-Introduces-Breakthrough-Service-to-Measure-Over-The-Top-OTT-Content-Viewing-on-TV-Screens

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in advertising effectiveness, the future of cross-platform,...
15% - ights/Videos/Products/Fireside-Chat-with-Lyle-Schwartz-and-Aaron-Fetters

comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
15% - ights/Press-Releases/2017/4/comScore-Announces-Launch-of-MMX-Multi-Platform-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-India

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top (OTT) content began with a subscription to Netflix....
39% - ights/Blog/OTT-Breaks-Out-of-Its-Netflix-Shell

Record 2016 at North American Box Office Proves Continued Enthusiasm for Movie Going Experience

With a record $11.4 billion in domestic box office revenue reported by comScore for 2016, the continued relevance and viability of the theatrical experience remains unquestioned. To wit, 28 films eclipsed the $100 million mark in total revenue in 2016...
15% - ights/Blog/Record-2016-at-North-American-Box-Office-Proves-Continued-Enthusiasm-for-Movie-Going-Experience