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Online Gaming in the Asia-Pacific Region

This week’s snapshot summarises the online gaming media footprint in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers websites and mobile apps where consumers...
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Comscore Snapshots Travel in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at travel trends in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot also covers websites and mobile apps...
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2021 State of Gaming Webinar

View Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across platforms. The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded...
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El balotaje despierta el interés de los peruanos por la politica

Las elecciones generales del Perú ocuparon gran parte de la agenda mediática nacional de los últimos meses. Desde el inicio formal de la campaña en abril de 2021 hasta la asunción de Pedro Castillo el 28 de julio de 2021, el interés y la cobertura mediática...
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Indumentaria Calzado y Afines 24 porcentaje de los mexicanos navegan en sitios de la categoría

Al inicio del confinamiento, los niveles de este tipo de compra cayeron como no se había visto desde marzo de 2019, pero subieron durante los dos meses siguientes, hasta alcanzar —durante la Hot Sale de 2020— un nivel por arriba de la misma venta de un...
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TATA IPL 2022 Indias Super Bowl Part II

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
10% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl-Part-II

Will travels comeback power through despite Delta variant

Travel took a fall when COVID-19 first hit the U.S. in March 2020. It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y) growth for both total digital visitation and desktop...
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20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
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National Broadcast TV Trends: Viewership Analysis Heading Into 2022

Get a comprehensive view of 2021 broadcast TV consumption in the U.S. and learn about key trends shaping the future of the industry. Key insights include: -Daypart analysis for the major broadcast networks -Shifts in audience viewership from 2020...
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A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese

I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
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