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O Efeito Influencer: A Potência do Engajamento

In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in the UK in 2025.
10% - ights/Presentations-and-Whitepapers/2025/The-Influencer-Effect-Powering-Engagement

Kings League World Cup Clubs 2025 nas Redes Sociais

Del campo de juego al feed, la Kings League ha captado la atención de los usuarios de las redes sociales a nivel global.
11% - ights/Infographics/Kings-League-World-Cup-Clubs-2025-on-Social-Media

Explorando el Universo Gaming en Colombia: Marcas Gaming y Estrategias

Comscore, en colaboración con IAB Colombia y con el patrocinio de Adsmovil y Dentsu, presentó los hallazgos de su estudio sobre Gaming Advertising en Colombia y América Latina.
5% - ights/Presentations-and-Whitepapers/2025/Explorando-el-Universo-Gaming-en-Colombia

Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media

Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
8% - e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
4% - ights/Blog/The-Rise-of-AI-Tools

Datos clave de la industria para conectar con el consumidor digital en 2025

El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
16% - ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025

Comscore and Adelaide Expand Access

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
3% - ights/Press-Releases/2025/6/Comscore-and-Adelaide-Expand-Access

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
8% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

CineEurope 2025

CineEurope is the longest-running European trade show and convention dedicated to the cinema industry, held annually in beautiful Barcelona. It serves as the official convention of the International Union of Cinemas (UNIC), the trade association representing...
12% - ights/Events-and-Webinars/Event/2025/CineEurope-2025

Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot®, a cloud-based campaign and order management platform. This collaboration...
2% - ights/Press-Releases/2025/5/Comscore-and-ShowSeeker-Partner-to-Bring-Person-Level-Data-to-Pilot-Platform