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Health and Beauty Social Media Ranking by Engagement

The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
4% - ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement

Internet Records Historic 1 USD Trillion Consumer Milestone

Comscore today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year...
2% - ights/Press-Releases/2023/1/Internet-Records-Historic-1-USD-Trillion-Consumer-Milestone

Food and Grocery Social Media Ranking by Engagement

The food and grocery industry in India is a large and diverse sector that includes a wide range of products, from packaged foods and beverages to fresh produce, meat, and dairy. It’s a sector that has been growing rapidly, driven by a growing population,...
3% - ights/Rankings/Food-and-Grocery-Social-Media-Ranking-by-Engagement

Así es como la cancion de Shakira y Bizarrap impacto a Casio Ferrari Rolex y Twingo en las redes sociales

El músico urbano Bizarrap hizo pública su BZRP Music Sessions #53, esta vez con la colaboración de la cantante colombiana Shakira. A las pocas horas del lanzamiento, la nueva canción se había apoderado de las redes sociales, al igual que la popularidad...
6% - ights/Blog/Asi-es-como-la-cancion-de-Shakira-y-Bizarrap-impacto-a-Casio-Ferrari-Rolex-y-Twingo-en-las-redes-sociales

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities

oday, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s...
1% - ights/Press-Releases/2022/9/FreeWheel-and-Comscore-Launch-Advanced-Connected-TV-Contextual-Targeting-Capabilities

Comscore to Present at the Needham Annual Growth Conference

Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in the 25th Annual Needham Growth Conference.
3% - ights/Press-Releases/2023/1/Comscore-to-Present-at-the-Needham-Annual-Growth-Conference

TV Conectada abrange 41 por cento da populacao digital na America Latina e alavanca oportunidades para anunciantes

En los últimos años, el consumo de Connected TV ha crecido considerablemente en Latinoamérica, alcanzando más de 150 MM de watchers, equivalente a un 41% de la población latinoamericana. Esto no solo refleja un negocio en pleno desarrollo, sino también...
1% - ights/Press-Releases/2022/12/Gran-oportunidad-para-anunciantes-en-Latinoamerica

Comscore comienza la implementacion de su nueva metodologia UDM 2 0

Comscore, un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas, ha anunciado la puesta en marcha de la implementación de su nueva metodología UDM 2.0 en España, con los primeros tests recién iniciados...
3% - ights/Press-Releases/2022/12/Comscore-comienza-la-implementacion-de-su-nueva-metodologia-UDM-2-0

2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
5% - ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net

2022 Year in Review Music Industry

Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
4% - ights/Blog/2022-Year-in-Review-Music-Industry