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Social

Social Media Measurement, Comscore and Shareablee provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
3% - ducts/Social

Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
3% - ights/Blog/Introducing-Digital-Out-of-Home-Venue-Categories-in-Plan-Metrix-Mobile

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
2% - ducts/Social/Total-Digital

Data Explorer

Power your pitches and show true ROI with Data Explorer, Powered by Shareablee.
2% - ducts/Social/Data-Explorer

How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
2% - ights/Blog/How-to-rewrite-your-social-playbook-for-monetization

Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™

Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
3% - e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences

Local Market Definitions

Comscore Markets™ provides 210 local market definitions and universe estimates created using Comscore proprietary methodology.
3% - ducts/Television/Local-Market-Definitions

Comscore CEO Bill Livek Announces Intention to Retire

Comscore announced today that following an extraordinary career over four decades in media measurement, Chief Executive Officer and Executive Vice Chairman Bill Livek has announced his intention to retire as CEO and transition to non-executive Vice Chairman...
3% - ights/Press-Releases/2022/2/Comscore-CEO-Bill-Livek-Announces-Intention-to-Retire

Winter Athletes Skyrocket on Social

Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.
5% - ights/Blog/Winter-Athletes-Skyrocket-on-Social

Fresh Perspectives in Measurement Innovation

Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed.
3% - ights/Videos/Interview/Fresh-Perspectives-in-Measurement-Innovation