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How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?
Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will...
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ights/Videos/Interview/How-Does-the-Industry-Prepare-for-an-Evolving-Currency-and-a-Multi-Currency-Marketplace
Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030
Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
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ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030
The Future of Everywhere: Creating a Common Audience Definition across Platforms
In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement.
3% -
ights/Videos/Interview/The-Future-of-Everywhere-Creating-a-Common-Audience-Definition-across-Platforms
Moneyballing Media: How Big Data Is Transforming TV
Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
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ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV
Comscore to Present at the Needham Annual Growth Conference
Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in the 25th Annual Needham Growth Conference.
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ights/Press-Releases/2023/1/Comscore-to-Present-at-the-Needham-Annual-Growth-Conference
Comscore at the 15th Annual Gabelli Media and Entertainment Symposium
Comscore (Nasdaq: SCOR) today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli’s 15th Annual Media & Entertainment Symposium.
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ights/Press-Releases/2023/5/Comscore-at-the-15th-Annual-Gabelli-Media-and-Entertainment-Symposium
Elevating Measurement: Delivering on a Cross-Platform Promise
In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
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ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise
TV Audience Optimization
Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
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Comscore at the 18th Annual Needham Technology & Media Conference
Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in Needham & Co’s 18th Annual Technology and Media Conference.
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ights/Press-Releases/2023/5/Comscore-at-the-18th-Annual-Needham-Technology-Media-Conference
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