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In-View and In-Target Campaign Benchmarks Reveal Variability in Delivery across Europe

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
3% - ights/Blog/In-View-and-In-Target-Campaign-Benchmarks-Reveal-Variability-in-Delivery-across-Europe

Google Sites, Facebook.com and Microsoft Sites Rank as Most-Visited Online Destinations in Chile

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited...
3% - ights/Press-Releases/2010/8/Google-Sites-Facebook.com-and-Microsoft-Sites-Rank-as-Most-Visited-Online-Destinations-in-Chile

Comscore-Markets-Interactive-Map

Our Comscore Markets Interactive Map provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel...
3% - ights/Blog/Comscore-Markets-Interactive-Map

Comscore to Announce Third Quarter 2023 Financial Results

Comscore, Inc. today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2023 on Monday, November 6th at 5:00 p.m. ET.
3% - ights/Press-Releases/2023/10/Comscore-to-Announce-Third-Quarter-2023-Financial-Results

Unlocking Mobile Measurement for YouTube in the US

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of the reporting of new mobile video metrics for...
3% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-US

Reaching Advanced Audiences for improved campaign performance with KYC agency

Comscore pre-bid insights substantially increased in-target delivery for Cento clients
3% - fts/Case-StudiesX/Reaching-Advanced-Audiences-for-improved-campaign-performance-with-KYC-agency

Understanding and Impacting the Consumer Journey with TripAdvisor

TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
3% - fts/Case-StudiesX/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor

Comscore pubblica i primi dati Social Incremental Reach degli editori italiani

Comscore, Inc. (Nasdaq: SCOR), partner globale di valore per la pianificazione, la transazione e la valutazione dei media su più piattaforme, ha ora pubblicato i primi dati sulla Social Incremental Reach degli editori italiani, ora parte della sua MMX...
3% - ights/Press-Releases/2024/5/Comscore-pubblica-i-primi-dati-Social-Incremental-Reach-degli-editori-italiani

Online Shopping Customer Experience Study

The Online Shopping Customer Experience Study, a report commissioned by UPS, provides insights into consumers’ online shopping behaviors and preferences.
2% - ights/Presentations-and-Whitepapers/2012/Online-Shopping-Customer-Experience-Study

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
2% - ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV