The Online Shopping Customer Experience Study, a report commissioned by UPS, provides insights into consumers’ online shopping behaviors and preferences. While other online shopping studies have focused on purchase or web usability, this study bridges the gap with a view of perceptions on customer experience from pre-purchase through post-delivery.
The study also provides a clear picture of which shipping and post-purchase services enhance customer experience. Topics included are:
Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across a wide variety of industries.
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